“Beyond the Main Part Analysis: Lessons from the IP High Court’s ‘Keyaki’ Case,” by Yasuhiro Sato (The Invention 2026 No.1)

Yasuhiro Sato wrote an article published in The Invention 2026 No.1.  Yasu’s article, “Beyond the Main Part Analysis: Lessons from the IP High Court’s ‘Keyaki’ Case,” examines a landmark Intellectual Property High Court decision.  The court held that even when a combined trademark’s elements can be analyzed separately, a more comprehensive assessment of similarity is required if the separated portion possesses only weak distinctiveness.  This ruling introduces a unique, sophisticated two-step framework for trademark similarity, possibly signaling a departure from mechanical separation and presenting significant implications for IP practitioners.