“What to Know about Trade Marks When Entering the Japanese Market” –Trade Marks 2021: Trends and Developments by Yasuhiro Sato

Yasuhiro Sato authored an article published in Trade Marks 2021. Yasu’s article, “What to Know about Trade Marks When Entering the Japanese Market,” explores how important the proper registration and management of a trade mark is for a foreign provider to enter the Japanese market, referring to recent decisions from recent IP High Court decisions.